- WASHINGTON, April 18, 2019 /PRNewswire/ -- New Frontier Data, the authority in data analytics and business intelligence on the global cannabis industry, releases Global Cannabis Report: 2019 Industry Outlook, estimating the global total addressable cannabis market (regulated and illicit) at $344 billion USD and identifying the top five regional markets to be Asia ($132.9 billion), North America ($85.6 billion), Europe ($68.5 billion), Africa ($37.3 billion) and Latin America ($9.8 billion). New Frontier Data further reports 263 million cannabis consumers currently make up that worldwide market.
"More than 50 countries around the world have legalized some form of medical cannabis, while six countries have legalized cannabis for adult use (some may refer to it as recreational use)," said New Frontier Data Founder and CEO Giadha Aguirre de Carcer. "The legal cannabis industry has truly gone global; even in the face of extensive prohibition, cannabis consumption grows, and attitudes and challenging perceptions about the typical cannabis user continue to shift. This social and cultural evolution has created a global market with massive potential for stakeholders across dozens of sectors beyond traditional plant-touching verticals."
This report offers the first extensive analysis on the global cannabis market, assessing several diverging regional aspects including demand, usage rates, pricing, patient reach and even ongoing cannabis cannibalization of alcohol.
Some key takeaways include:
Global Cannabis Report: 2019 Industry Outlook will be available for download starting Friday at: https://newfrontierdata.com/global-report
About New Frontier Data:New Frontier Data is an independent, technology-driven, multinational data and analytics firm, providing business intelligence and risk management to cannabis industry stakeholders worldwide. New Frontier Data's reports and data have been cited in over 80 countries to inform industry leaders. Founded in 2014, New Frontier Data is headquartered in Washington, D.C. with additional offices in Denver, CO, and London, UK.
New Frontier Data does not take a position on the merits of cannabis legalization. For more information about New Frontier Data, please visit: http://www.NewFrontierData.com.
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