- Once a closely guarded secret of the Hollywood elite including Victoria Beckham and Kim Kardashian, Lancer Skincare continues to expand its international retail footprint by partnering with Apotheca Beauty. A specialist and privately held distributor in the Middle East, Apotheca Beauty cherry-picks luxury brands from across the globe that excel on premium ingredients and beautiful packaging. With head offices in both Dubai and Kuwait, Apotheca Beauty opens doors into new markets, distributing across a large network of retailers throughout UAE, Kuwait, Qatar, Bahrain, Saudi Arabia, Morocco and Jordan. The partnership between Apotheca Beauty and Lancer Skincare presents an exciting new frontier for Lancer Skincare, exposing the brand to the burgeoning Middle Eastern cosmetics market. Driven by consumers with a high disposable income, the rising number of both brick and mortar and digital sales channels have made the Middle East a highly compelling emerging market for luxury skincare. The increased distribution will no doubt be much to the delight of Dr. Lancer's global client base and following. Tracey Sameyah, CEO of Lancer Skincare says, "We've always had an international clientele at the practice and the demand for Lancer Skincare's entry into the Middle Eastern market has grown significantly over the last 24 months. Our partnership with Apotheca Beauty has given us the opportunity to reach new audiences and we're excited to continue to grow our footprint in the market." Nora Al-Ramadhan, Co-Founder and CEO of Apotheca Beauty says, "Having been a patient of Dr. Lancer myself during my time in Los Angeles, I know first-hand how impactful his products are and the results his patients can see on their skin. Apotheca is incredibly excited to help grow the Doctor's international presence, and finally make accessible his Method to the Middle Eastern Customer." About Dr. Lancer: Originally from Montreal, Québec Canada, Dr. Lancer spent his youth in Connecticut. He completed his undergraduate pre-medical studies at Brandeis University in Boston, Massachusetts and went on to receive his medical degree from the University of California, San Diego. He completed his residency at Harvard Medical School, a plastic surgery training program at the Tel Hashomer Hospital in Tel Aviv and on-going graduate experience in London at St. John's Hospital for Diseases of the Skin. He returned to Southern California where he received his board certification in Dermatology in 1983 and began his Beverly Hills practice. Today, he keeps an active global patient base of over 30,000 people, including some of the world's most beautiful and recognizable faces, all of whom trust in his expertise, cutting edge technology, and of course, his incredible skin care line.