- RUEIL-MALMAISON, France and MUNICH, May 4, 2015 /PRNewswire/ -- Fraikin Group, the EMEA leader in contract hire of industrial and commercial vehicles, announces the implementation of its German subsidiary Fraikin Deutschland GmbH in Munich. To view the Multimedia News Release, please click: http://www.multivu.com/players/English/7519151-fraikin-market-entry-germany/ Fraikin Deutschland will offer its clients the whole spectrum of client-specific mobility solutions. The full-service contract hire offering encompasses a detailed analysis and definition of vehicle and service requirements, the provision of rental solutions with tailored vehicles including providing comprehensive maintenance and repair services and substitution vehicles as well as a wide-ranging fleet management with reporting. As Laurent Bonnaure, member of the Fraikin Board and Chief Business Development Officer comments: "The market entry into Germany is an essential part of our international growth strategy, as it was so far a clear white spot in our global geographical footprint. This important and challenging market represents for us a fantastic business potential. We are very excited to be able to now offer our broad solution portfolio to our German clients as well as to our international clients." As manager of its German subsidiary, Fraikin was able to recruit industry expert Steffen Rump. With his family heritage of a mid-sized transportation company, he was part of the management of the international Key Account business at MAN Truck & Bus AG for the last 10 years and has extensive knowledge of the German market and of the needs of the clients. "There are only a few commercial vehicle rental companies in Europe with such a profound expertise and international network. I am looking forward to continuing Fraikin's success story in Germany and to obtaining a leading position in the German rental market. For this purpose, we will immediately set up a national coverage of the German market to cater the needs of our local, national and international clients," says Steffen Rump. Video: http://www.multivu.com/players/English/7519151-fraikin-market-entry-germany/