- BEIJING, June 5, 2015 /PRNewswire/ -- "Made in China" Luxury Brand NUO has announced the opening of its first flagship, NUO Hotel Beijing, offering highly sensory guest experiences to luxury traveller. Photo - http://photos.prnewswire.com/prnh/20150602/220156 In pioneering Chinese luxury hospitality as one of the country's first homegrown five-star hotel brands, NUO Hotels interprets its "golden promise" by drawing inspiration from the country's 5,000 years of history and cultural heritage and its commitment to serving as a custodian of traditional Chinese culture. Developed in conjunction with Kempinski Hotels and entirely owned by Beijing Tourism Group (BTG), NUO aims to disseminate the novel lifestyle and attitudes of modern China while honoring its cultural heritage and supporting contemporary art and culture. The NUO brand is based on four pillars: Chinese, luxury, contemporary and green. These four pillars and service style represent NUO's core philosophy ensuring that guests enjoy an unprecedented experience. NUO Hotel Beijing mainly shows the "literati culture" of the Ming dynasty. Threading a common design inspiration throughout the hotel are symbolic heritage footprints of a veritable who's who of the Ming Dynasty's most renowned scholars and philosophers, artists, poets and calligraphers, innovators and explorers. With key interiors designed by Hirsch Bedner Associates, NUO Hotel Beijing serves as a lifestyle destination with 438 spacious rooms and suites, 7 restaurants and bars, among which, a NUO signature, Yuan Tea House, with its graceful interiors evoking an exquisite courtyard and garden in a contemporary interpretation of a Ming Dynasty-era tea house, is a gracious tribute to the time-honoured tea tradition in China. NUO Hotel Beijing serves as a landmark art destination with a dedicated art gallery and the lobby, guestrooms and suites, food & beverage outlets acting as backdrops for a stunning series of carefully curated pieces including four exclusive, custom-created artworks by iconic Chinese artist Zeng Fanzhi. As NUO's honourary art consultant, Mr. Zeng created two majestic masterpieces, "Le Shan," and "Landscape 2014," as the dramatic centre pieces of the hotel's grand lobby. NUO also has a commitment to being green and smart, featuring a sophisticated air purification system, efficiently filtering up to 90% of PM 2.5 particles, and has achieved gold-level pre-certification from the world-renowned Leadership in Energy and Environmental Design (LEED). For more information, please visit www.nuohotel.com