ETHLend Announces Launch of New Parent Company 'Aave'

- CHIASSO, Switzerland, Sept. 18, 2018 /PRNewswire/ -- Founders behind popular Swiss-based decentralized digital asset-backed lending platform ETHLend, today announced the launch of Aave, a new technology company focused on empowering people through innovation. The name Aave, which comes from the Finnish word for "ghost," was chosen because the brand continues to intrigue users through its evolving and imaginative technology. The technology-based venture intends to fill the gaps left by centralized fintech industry players such as PayPal, Skrill and Coinbase, by introducing new products and services, such as Aave Pocket, Aave Lending (SaaS), Aave Gaming, Aave Custody and Aave Clearing. The executive roles will remain the same with ETHLend becoming a subsidiary under Aave. Stani Kulechov will stay on as CEO, Jordan Lazaro Gustave as COO, and Nolvia Serrano as CMO. Mika Söyring will join as CFO and Ville Valkonen as CCO. Mika previously served as the CFO of health technology company Revenio Group Corporation (formerly Done Solutions Corporation), and has extensive experience as an entrepreneur and a financial specialist. Ville previously operated a legal consulting firm that focused on start-ups in Finland, and also worked for law firms, focusing heavily on SMEs and providing counseling on contract matters. Stani Kulechov, CEO of Aave said, "By integrating our innovative technology into the services already offered by traditional institutions, we can transform the way people interact and provide new products and services that will help them seamlessly achieve their goals at a lower cost, ultimately giving them access to new opportunities that have not been possible before." "Aave is a pioneer in the lending industry. As ETHLend, Aave was the first in the space to provide a solution to those in need of liquidity and unlock what was previously viewed as unassailable funds," said Andrew Karos, CEO and Founder of BlueFire Capital and an Aave customer. "It's very satisfying to watch them evolve. As a U.S.-based market maker, I can confirm that they understand the level of importance in policy, procedure and safety, and I look ahead with much enthusiasm for the future of our working relationship." Aave's portfolio of products range across several industries, including technology, finance and games. The company will continue to power its existing products in addition to new ones aimed at Millennials and Generation Z.  Several products under Aave's line include: "In the last decade, legacy industries have experienced a major change. Banking is no longer limited to traditional institutions," said Jordan Lazaro Gustave, COO of Aave. "As a team of developers and creative thinkers, Aave is no stranger to these market forces. By integrating emerging technologies we will continue to offer secure and transparent applications, with reduced costs, to instill trust and confidence within our users, while delivering an experience they can enjoy." About AaveAave is a Swiss-based technology company founded in 2017 by Stani Kulechov, focused on empowering people through technology and innovation across all industries through the development of decentralized and hybrid blockchain applications. Aave has an extensive list of products that range from ambient accounts, lending software, custody and payments services to blockchain-based games and developer tools. The team behind this technology-based venture is a multicultural group of creatives who hold transparency, security, and trust at their core. Logo - https://mma.prnewswire.com/media/745237/Aave_Logo.jpg